31 clicks and 1,870 impressions this period — both metrics more than doubled, a major step up in visibility and traffic together.

"The Twin Cities #1 Exteriors Contractor" drove 27 clicks this period, up 170% — clearly the driving force behind the site's growth.

"About Today's Exteriors | Roofing Maple Grove Since 1998" and "Why Today's Exteriors | 30 Years of Roofing Excellence" both went from zero visibility to their first click — the site's trust-building content is starting to gain traction.

Build out dedicated pages for surrounding Twin Cities suburbs to widen the net beyond Maple Grove and capture more local search traffic.

Expand content around siding, gutters, and storm damage repair so the site shows up for a wider range of exterior services searches.

Add fresh content and link to these pages site-wide to build on their early traction and reinforce the site's 30-year track record.

Share before-and-after roofing and exterior projects on Facebook and Instagram to drive direct referral traffic and grow brand-name searches.